Vonnimedia Locks In Creative & Social Media Accounts For Schwarzkopf Professional & Shiseido Professional

In the ever-evolving landscape of digital marketing, strategic partnerships can propel brands to new heights. Vonnimedia, a prominent agency specializing in digital marketing, has recently secured a significant win by taking over the creative and social media accounts for two major global brands: Schwarzkopf Professional and Shiseido Professional.

This partnership is not just another business transaction; it represents a culmination of years of collaboration between Vonnimedia and Schwarzkopf Professional, through which they have cultivated a nuanced understanding of the brand’s identity and target audience. With the agency’s extensive background, it aims to enhance the brands’ presence in the competitive beauty market, particularly in Australia.

Vonnimedia: A Leader in Digital Marketing

Based in Sydney, Vonnimedia has made a name for itself by managing numerous projects and campaigns for renowned brands. Their approach combines creativity with data-driven strategies, allowing them to produce content that resonates with audiences. Their track record with Schwarzkopf Professional speaks volumes about their capability and reliability.

Vonnimedia’s responsibilities will encompass:

• Creative content generation
• Social media management
• Event content production
• Media strategy
• Performance analysis

Schwarzkopf Professional: A Legacy of Innovation

Schwarzkopf Professional has been a significant player in the haircare industry for over 120 years. Known for its pioneering spirit, the brand was responsible for several groundbreaking advancements, such as:

• The introduction of the first liquid shampoo
• Development of iconic salon hair color products
• Innovative haircare solutions that continually reshape industry standards

Today, it enjoys a presence in more than 150 countries, making it one of the most recognized names in salon haircare worldwide.

Shiseido Professional: Expanding Horizons

The recent acquisition of Shiseido Professional by Henkel in 2023 marks a significant milestone for the brand. Shiseido, a heavyweight in the cosmetics industry, has entrusted Henkel with its premium salon-only line in the Asia-Pacific region, including Australia and New Zealand. This strategic move strengthens Henkel’s foothold in the global haircare market.

Shiseido Professional made its debut in Australia last year with the launch of its Sublimic range. The event was hosted at Sydney’s Oborozuki restaurant, where Vonnimedia played a crucial role in shaping the event’s content and overall execution.

The Power of Partnership

Elizabeth Tran, marketing manager for Henkel Beauty Care Professional, expressed her confidence in Vonnimedia, stating, “Vonnimedia is my go-to team for social marketing. No job is too big or too small. They consistently deliver with passion, creativity, and precision.” This sentiment underscores the importance of a strong collaborative relationship between brands and their marketing agencies.

Veronica Cremen, managing director of Vonnimedia, echoed these sentiments by highlighting their successful campaigns with Schwarzkopf Professional. She stated, “We’re all about increasing engagement and community building for Schwarzkopf Professional.” This commitment resulted in impressive metrics, including:

• 150% increase in engagement in 2025
• 1000% increase in comments
• 130% rise in collaborations

Looking Ahead: Future Goals

As Vonnimedia continues its partnership with Schwarzkopf Professional and expands its efforts with Shiseido Professional, the agency is focused on leveraging bold ideas and innovative strategies to establish a robust presence in the beauty market. Their goal is to position these brands not just as market leaders, but as community-centric entities that resonate with beauty professionals and consumers alike.

The immediate effectiveness of this partnership signals an exciting chapter for both brands, as they look to harness the power of social media and creative content to captivate their audiences further.