How to Get Your Business Recommended by ChatGPT and Google AI Mode in 2026

How to Get Your Business Recommended by ChatGPT and Google AI Mode

In today's digital landscape, businesses face the challenge of visibility and credibility. Have you ever wondered how to ensure your venture is recognized by ChatGPT and Google AI Mode? As AI continues to shape consumer behavior, understanding its mechanisms is crucial for gaining recommendations.

This article will equip you with strategies to enhance your online presence and secure favorable mentions by AI. You will learn practical steps to optimize your website, ensuring AI search engines can efficiently find and crawl your content, while also building a robust business entity online.

We will explore essential topics such as optimizing for AI algorithms and establishing a consistent online identity. By the end, you'll be prepared to elevate your business's reputation in an AI-driven world.

How to Get Your Business Recommended by ChatGPT and Google AI Mode

Can Any Business Appear in AI Recommendations?

Not all businesses can be recommended by AI tools like ChatGPT and Google AI Mode. To qualify, your business must meet certain criteria, including relevance, local presence, and positive customer reviews. For instance, a local coffee shop that actively engages with its customers and maintains a high rating is more likely to be featured than a newly opened, unreviewed establishment.

  • Relevance: Your business must align with user queries.
  • Local Presence: Establish a strong presence in your community.
  • Positive Reviews: Encourage satisfied customers to leave feedback.

Consider a restaurant that consistently receives five-star ratings on platforms like Yelp and Google. This business is more likely to be recommended by AI algorithms, which prioritize quality and customer satisfaction.

How ChatGPT and Google AI Mode Find Businesses

ChatGPT and Google AI Mode utilize sophisticated algorithms to identify and recommend businesses. These systems analyze various factors such as user intent, geographic location, and online reputation. For example, if someone searches for "best pizza in New York," the AI will sift through numerous data points to suggest popular options based on reviews and local rankings.

Additionally, businesses with optimized online profiles, including accurate NAP (Name, Address, Phone) data and engaging content, have a greater chance of being highlighted. Companies like Domino's use strategic SEO practices to ensure their locations appear prominently in such searches, showcasing how effective digital marketing can influence AI recommendations.

Make Sure AI Search Engines Can Find and Crawl Your Website

Check Your Robots.txt File

The robots.txt file is crucial for guiding search engine crawlers. Ensure this file is correctly configured to allow search engines access to your site's important pages. For instance, if your website blocks critical sections, AI tools like ChatGPT may not recommend your business effectively. You can check your robots.txt file by appending /robots.txt to your domain, e.g., www.yourbusiness.com/robots.txt.

Allow OAI-SearchBot for ChatGPT Search

To enhance visibility on ChatGPT, you need to ensure that the OAI-SearchBot can access your content. This can involve whitelisting specific IP addresses or user agents in your server configuration. For example, you might configure your web server to allow requests from OAI-SearchBot to boost your chances of appearing in recommendations.

Make Sure Google Can Crawl and Index Your Pages

Using tools like Google Search Console, you can verify whether Google can crawl and index your pages. Regularly check for any crawling errors and rectify issues such as broken links or inaccessible pages. This ensures that your business remains visible in search results and can be recommended by AI systems.

XML Sitemaps and Internal Linking

Creating an XML sitemap is essential for helping search engines understand your website structure. Additionally, strong internal linking practices can enhance navigation and user experience. For instance, link related content to guide visitors and crawlers, making it easier for AI tools to find and recommend your pages.

Content from Your Brand That Answers the User's Intent

Produce high-quality content that aligns with user intent. For example, if many users search for "best local coffee," creating a detailed guide on local coffee shops can position your business favorably. Tools like Google Trends can help you identify what users are searching for, allowing you to tailor your content accordingly.

Build a Strong and Consistent Business Entity Online

Build a Strong and Consistent Business Entity Online

Keep Your Business Name and Information Consistent

Consistency across all platforms is essential for building a recognizable business entity. Ensure your business name, address, and phone number (NAP) are uniform on your website, social media, and directories. For instance, if your business name is "Tech Innovators LLC," avoid variations like "Tech Innovators" or "Tech Innovators Limited" on different platforms. This consistency helps AI tools to accurately identify and recommend your business.

Create a Complete Google Business Profile

A fully optimized Google Business Profile can significantly enhance your visibility. Include essential information such as your business hours, services, and high-quality images. According to a 2022 study, businesses with complete profiles receive 70% more inquiries than those with incomplete listings. Regularly updating your profile with posts and offers can also increase engagement.

Build Strong About and Author Pages

Your website should include detailed About and Author pages that convey your expertise and mission. For example, if you run a digital marketing agency, share your team’s credentials, past projects, and client testimonials. This transparency helps establish credibility and trust, crucial for AI recommendations. Highlight your unique value proposition to differentiate your business.

Demonstrate Real Experience and Expertise

  • Publish case studies showcasing successful projects.
  • Engage in industry forums and contribute valuable insights.
  • Gather and display client reviews to validate your expertise.

These actions not only enhance your online presence but also provide substantial evidence of your capabilities, making your business more likely to be recommended by AI systems.

Use Structured Data to Help Search Engines Understand Your Business

Organization Schema

Implementing Organization Schema enables search engines to identify your business as a distinct entity. This schema includes essential details such as your business name, logo, contact information, and social media profiles. By marking up this information, you enhance your visibility in search results and make it easier for AI tools to recommend your business.

  • Schema Type: Organization
  • Key Properties: name, logo, contactPoint, sameAs

For example, if your business is a coffee shop, you would include your logo URL and links to your social media pages. This structured data helps search engines present your coffee shop more accurately in local searches.

LocalBusiness Schema

LocalBusiness Schema is particularly crucial for businesses serving specific geographic areas. This schema allows you to specify your location, operating hours, and service areas. It's vital for enhancing local SEO and ensuring your business appears in local search results.

For instance, a bakery could use this schema to list its address, opening hours, and the types of baked goods offered, which greatly aids in local recommendations.

Product and Service Structured Data

Utilizing structured data for products and services provides potential customers with detailed information about what you offer. This includes pricing, availability, and review ratings. By using Product Schema, you can showcase your offerings directly in search results.

  • Schema Type: Product
  • Key Properties: name, image, description, offers

For example, an online retail store can list specific products with images and prices, making it easier for search engines to display these items in relevant search results.

Author and Article Schema

For content-based businesses, implementing Author and Article Schema is essential. This markup helps establish authorship and credibility, allowing search engines to display articles alongside their respective authors in search results.

For instance, a blog about technology can use this schema to enhance the visibility of articles, displaying the author's name and other related articles, which can drive more traffic and engagement.

Build Trust Signals Across the Web

Build Trust Signals Across the Web

Customer Reviews

Customer reviews play a significant role in establishing trust. According to studies, approximately 93% of consumers read online reviews before making a purchase. Positive reviews not only enhance your business's credibility but also improve its visibility in search results. Encourage satisfied customers to leave reviews on platforms like Google My Business and Yelp.

  • Respond to all reviews, both positive and negative, to show engagement.
  • Highlight exceptional reviews on your website and social media.

Brand Mentions

Brand mentions across the web act as endorsements of your business. When reputable websites mention your brand, it signals to AI and search engines that your business is trustworthy. For instance, being featured in industry-related articles or podcasts can significantly boost your authority.

Consider collaborating with influencers or experts in your field to increase brand visibility. A study by Sprout Social found that 70% of consumers prefer to learn about products through content rather than traditional advertising.

Citations From Relevant Websites

Citations from relevant websites are critical for local SEO. When reputable sites reference your business, it enhances your online presence. Aim to get listed in local directories like Yellow Pages or industry-specific sites.

  • Ensure your citations include accurate business information.
  • Regularly check for consistency across different platforms.

Consistent Business Information

Maintaining consistent business information across all platforms is essential. Inconsistencies can confuse search engines and customers. Ensure your name, address, and phone number (NAP) are uniform across your website, social media, and directories.

A recent study showed that consistent NAP information can increase local search rankings significantly. Regular audits of your online presence can help identify discrepancies, ensuring that your business remains trustworthy in the eyes of both customers and AI systems.

Optimize for Local and Product Recommendations

Google Business Profile

Creating and optimizing your Google Business Profile is crucial for local visibility. This profile allows your business to appear in local search results and Google Maps. For instance, when a user searches for "coffee shops near me," businesses with optimized profiles are more likely to show up. Ensure your profile includes accurate business hours, location, and engaging images to attract potential customers.

Merchant Center

The Google Merchant Center is essential for businesses selling products online. It allows you to upload your product data, making it visible in Google Shopping and search results. For example, a local bakery can showcase its products, including photos and prices, increasing the likelihood of sales. Keeping this information updated is vital for maintaining accuracy and attracting local customers.

Accurate Products, Prices, and Availability

Providing accurate product information is key for customer satisfaction. Online shoppers expect real-time data on product availability and pricing. If a consumer finds that a product advertised at $10 is actually $15 when they arrive, it can lead to dissatisfaction. Therefore, regularly review and update this information to ensure transparency and trust.

Local Landing Pages

Creating local landing pages can significantly improve your local SEO. These pages should target specific locations and include relevant keywords. For instance, a plumbing service might have separate pages for "Plumber in Austin" and "Plumber in Houston." Each page can feature local testimonials, services offered, and contact information, increasing the likelihood of conversions from local searches.

How to Optimize Your Website for ChatGPT Search

OAI-SearchBot

Understanding OAI-SearchBot, the AI-driven search tool, is crucial for optimization. This bot evaluates content based on relevance and user engagement. To enhance visibility, ensure your website is indexed correctly by:

  • Submitting your sitemap to Google Search Console.
  • Regularly updating content to keep it fresh and relevant.
  • Utilizing metadata effectively to describe your pages.

Helpful and Original Content

Creating helpful and original content is fundamental. ChatGPT prioritizes unique insights and practical solutions. For instance, a blog post that offers in-depth analysis or case studies can significantly engage users. Aim to:

  • Address commonly asked questions in your industry.
  • Include visuals like infographics to enhance understanding.

This approach not only attracts visitors but also encourages them to share your content across platforms.

Strong Internal Linking

Establishing a robust internal linking structure helps guide users and search engines through your website. By linking related articles or resources, you can:

  • Improve the user experience by making navigation intuitive.
  • Distribute page authority effectively across your site.

For example, if you have an article on SEO tips, link to related posts about content marketing and website analytics to keep readers engaged.

Clear Brand and Author Information

Providing clear brand and author information builds credibility. Ensure your website features:

  • Author bios that highlight expertise and experience.
  • Contact information for transparency and trust.

This transparency can enhance your chances of being recommended by ChatGPT and other AI tools, as they favor trustworthy sources.

How to Optimize Your Website for Google AI Mode

Traditional SEO Still Matters

Even in the age of AI, traditional SEO practices remain relevant. Essential elements such as keyword research and on-page optimization are crucial. For instance, using keywords naturally within headings and meta descriptions helps search engines understand your content. Consider implementing tools like SEMrush or Ahrefs to identify high-performing keywords that align with user searches.

Search Intent and Topical Authority

Understanding search intent is vital for optimizing your content. Google's algorithms prioritize content that fulfills user queries effectively. For example, if users frequently search for "best running shoes," creating comprehensive articles that not only list products but also review their features can establish your site as a topical authority. This approach can improve your site's ranking and visibility.

  • Identify the type of search intent: informational, navigational, or transactional.
  • Craft content that directly addresses these intents.
  • Regularly update content to maintain relevance.

Technical SEO

Technical SEO ensures that your website is crawlable and indexable by Google. Key components include optimizing your site's speed, mobile responsiveness, and secure connections (HTTPS). Google favors fast-loading sites; a study by Google indicated that a 1-second delay in load time can reduce conversions by 7%. Utilize tools like Google PageSpeed Insights to identify and fix issues.

Helpful Original Content

Creating original content that provides real value to users is essential. This means going beyond generic information. For example, a blog post about "10 Tips for Healthy Eating" can be enhanced by including personal anecdotes, detailed research, and actionable advice. Aim for content that engages users, encourages sharing, and improves dwell time on your site.

How to Measure Traffic From ChatGPT and Google AI Search

Track ChatGPT Referral Traffic

Tracking traffic from ChatGPT requires integrating analytics tools into your website. Use UTM parameters to identify traffic sources effectively. For instance, you can create a unique link with UTM tags specifically for ChatGPT. This allows you to distinguish between visitors referred from ChatGPT and those from other sources.

  • Google Analytics: Set up goals to measure actions taken by visitors from ChatGPT.
  • Referral Reports: Check the 'Acquisition' section in Google Analytics to find ChatGPT traffic.
  • Conversion Tracking: Monitor how many of these visitors complete desired actions, like signing up for a newsletter.

Monitor Google Search Console

Google Search Console is an essential tool for monitoring your website's performance in search results, including AI-driven searches. Regularly check the Performance report to see how your site ranks for specific queries. This helps in understanding which keywords are driving traffic from AI sources.

For example, if you notice an increase in clicks for a particular keyword related to your business, focus on optimizing content further around that keyword. The data can help refine your SEO strategy to align with AI search trends.

Measure Conversions From AI Traffic

Analyzing conversions from AI-generated traffic is crucial for evaluating your marketing strategies. Set up conversion tracking in your analytics platform to see how many visitors from ChatGPT or Google AI mode convert into customers.

For instance, if your website receives 500 visitors from AI sources and 50 of them make a purchase, your conversion rate is 10%. Understanding this metric helps in assessing the effectiveness of your AI optimization efforts and making data-driven decisions for future strategies.

Creating content that appeals to AI algorithms

To effectively engage AI algorithms, creating high-quality content is essential. This means prioritizing relevant keywords, structured data, and user-friendly formats. Research shows that optimized content can increase visibility by up to 50% in AI-driven search results, making it imperative to focus on both quality and relevance.

  • Keyword Integration: Use primary and secondary keywords naturally throughout your content.
  • Structured Data: Implement schema markup to help AI understand your content context better.
  • Readability: Ensure your content is easy to read, with short paragraphs and clear headings.
  • Multimedia Elements: Incorporate images, videos, and infographics to enhance engagement.

For instance, a recent study indicated that articles with images receive 94% more views than those without. This highlights the importance of visual content in appealing to both users and algorithms.

Additionally, using tools like Google Search Console can help identify which keywords are driving traffic. By analyzing this data, you can tailor your content strategy to better meet the needs of your audience and AI algorithms alike.

Leveraging customer reviews and testimonials for AI trust

In the digital landscape of 2026, customer reviews and testimonials play a pivotal role in establishing trust with both consumers and AI algorithms. Positive feedback can significantly enhance your business's credibility, influencing AI systems to recommend your services over competitors.

For instance, businesses that actively showcase customer testimonials on their websites often see higher engagement rates. A study conducted by BrightLocal in 2022 revealed that 87% of consumers read online reviews for local businesses, indicating the importance of leveraging this feedback.

  • Encourage Reviews: Actively ask satisfied customers to leave reviews on multiple platforms, including Google My Business and social media.
  • Showcase Testimonials: Feature positive reviews prominently on your website, using quotes or video testimonials for maximum impact.
  • Respond to Feedback: Engage with customers by responding to reviews, demonstrating that you value their opinions.

Consider the case of a local restaurant that implemented a review strategy. By displaying customer testimonials on their homepage and responding to feedback, they increased their online visibility by 30% within six months. This not only boosted their AI ranking but also attracted more diners.

Ultimately, integrating customer reviews into your business strategy is essential for building trust with AI systems and consumers alike, ensuring your business stands out in a competitive market.

Integrating structured data to enhance AI visibility

Integrating structured data into your website is crucial for improving visibility in AI-driven searches. Structured data helps search engines understand the content of your site, leading to better rankings and visibility. This can directly influence how ChatGPT and Google AI recommend your business.

  • Use Schema Markup: Implement schema markup to define specific information about your business, such as location, services, and customer reviews. This assists AI in providing more accurate results.
  • Rich Snippets: Aim for rich snippets by adding structured data for products, FAQs, and reviews. This can enhance click-through rates significantly; studies show a potential increase of 30% or more.
  • Regular Updates: Ensure that your structured data is regularly updated. Outdated information can lead to misrepresentation, negatively impacting your AI visibility.

For instance, if you own a restaurant, using structured data to provide information like your menu, hours of operation, and customer ratings can enhance your chances of being prominently displayed in AI-generated search results. In fact, businesses utilizing structured data have reported a 20% increase in organic traffic.

In summary, integrating structured data is not just a technical enhancement; it's a strategic move that positions your business favorably within AI ecosystems. By focusing on schema markup and rich snippets, you can effectively boost your AI visibility and recommendations.

Monitoring and analyzing AI recommendation performance

Monitoring and analyzing the performance of AI recommendations is crucial for business success in 2026. By regularly assessing how your business is being recommended by ChatGPT and Google AI, you can identify areas for improvement and optimize your strategies. Key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and user engagement metrics should be monitored closely.

  • Click-Through Rate (CTR): This metric indicates how often users click on your business's link when recommended by AI.
  • Conversion Rate: Measure how many of those clicks lead to actual sales or desired actions.
  • User Engagement: Track how users interact with your content after being recommended.

For instance, if your CTR is low, it may suggest that your content is not compelling enough for AI algorithms. A company like XYZ Corp saw a 30% increase in CTR by refining their content strategy based on performance data.

Utilizing analytics tools such as Google Analytics and AI-specific dashboards can provide deeper insights into user behavior. Regularly reviewing this data allows you to pivot your approach, ensuring you remain competitive in the evolving digital landscape.

In summary, consistent monitoring and analysis of AI recommendations not only enhance visibility but also align your business strategies with consumer preferences, ultimately leading to better performance.

Common Mistakes That Can Reduce Your AI Search Visibility

Blocking Important Crawlers

One common mistake businesses make is blocking essential web crawlers, such as Googlebot and Bingbot, through their robots.txt file. This can severely limit the visibility of your content in AI searches. To avoid this, ensure that your robots.txt file allows access to these crawlers. Use tools like Google Search Console to test and verify your settings. For instance, if your website is blocking crawlers, it may not rank well in AI recommendations, leading to lost traffic and potential customers.

Publishing Generic AI Content

Creating generic content that lacks depth can diminish your site's authority. AI systems favor unique, insightful information. For example, rather than writing a standard blog post about "marketing tips," consider diving into specific case studies or offering data-backed strategies tailored to your industry. This approach not only captures AI algorithms' attention but also engages your audience more effectively. In 2026, content originality is paramount for standing out in an overcrowded digital space.

Keyword Stuffing

Overloading your content with keywords, known as keyword stuffing, can harm your search visibility. Search engines and AI algorithms are designed to recognize and penalize this tactic. Instead, focus on natural language usage and incorporate keywords seamlessly into your content. A well-crafted article should prioritize readability and user experience over keyword density. For example, rather than repeating "AI search visibility" excessively, use synonyms and related phrases throughout your text to maintain flow and context.

Creating Content Without Original Value

Finally, producing content that offers no original value can lead to poor search rankings. Content that simply rehashes existing information is less likely to be recommended by AI. Aim to provide new insights, research findings, or unique perspectives. For instance, if you’re writing about social media strategies, include original data from recent surveys or interviews with industry leaders. This not only boosts your credibility but also enhances the likelihood of being featured in AI-generated recommendations.

Do You Need GEO or AEO to Rank in AI Search?

In the evolving landscape of AI search, understanding the roles of GEO (Geographic Optimization) and AEO (Audio Optimization) is essential for businesses aiming to enhance their visibility. GEO focuses on localizing content to cater to specific geographic audiences, while AEO emphasizes optimizing audio content for voice search.

Research shows that approximately 50% of all online searches will be voice searches by 2026. This trend highlights the growing importance of AEO in ensuring that businesses remain relevant in AI-driven search environments. Implementing AEO involves optimizing audio formats, ensuring clear diction, and using keywords that reflect how users speak.

  • GEO Strategies: Local keywords, location-specific content, Google My Business optimization.
  • AEO Strategies: Conversational keywords, structured audio snippets, voice-friendly FAQs.

For example, a restaurant that utilizes GEO by including local ingredients in its menu descriptions is more likely to appear in local AI searches. Similarly, a tech company that optimizes its podcasts for voice queries can significantly improve its chances of being recommended by AI systems.

Ultimately, both GEO and AEO are critical for ranking in AI search results. By integrating these strategies, businesses can enhance their online presence and attract a more targeted audience.

Future trends in AI recommendations for businesses

As we look towards 2026, the landscape of AI recommendations will likely transform significantly. One key trend is the integration of personalization at an unprecedented level. Businesses will leverage advanced algorithms to offer tailored experiences based on user behavior and preferences. For instance, retailers like Amazon already utilize AI to recommend products, but future iterations will enhance this capability to a more granular scale.

  • Enhanced Contextual Awareness: AI systems will become more adept at understanding the context of user queries. This means recommendations will be based not only on past behaviors but also on current trends and social signals.
  • Voice Search Optimization: As voice search becomes more prevalent, businesses will need to optimize their content for voice-driven AI. This includes focusing on natural language and conversational phrases.

A notable example comes from Netflix, which uses AI to analyze viewing patterns and suggest content. By 2026, similar systems could utilize real-time data to adjust recommendations dynamically, offering users suggestions that change throughout their viewing experience.

Lastly, businesses will need to focus on building trust with consumers. As AI recommendations become more personalized, transparency in how data is used will be critical. Companies that prioritize ethical AI practices will likely see enhanced loyalty and engagement from their customers.

Common mistakes to avoid when targeting AI recommendations

When aiming for AI recommendations, businesses must be aware of several critical mistakes that can hinder their visibility and effectiveness. Here are some common pitfalls:

  • Neglecting User Experience: Poor website navigation and slow loading times can lead to high bounce rates. For instance, if a user leaves a site within seconds due to frustration, AI algorithms may interpret this as a lack of quality.
  • Ignoring Mobile Optimization: With over 50% of web traffic coming from mobile devices, not optimizing for mobile can severely limit reach. A responsive design is essential.
  • Overlooking Content Quality: AI favors high-quality, relevant content. Businesses should avoid keyword stuffing, which can harm their reputation. Instead, focus on providing valuable information that addresses user queries.

In addition to these mistakes, failing to utilize structured data can be detrimental. Structured data helps AI understand your content better. For example, implementing schema markup can enhance visibility in search results.

Lastly, neglecting analytics is a significant error. Regularly reviewing performance metrics allows businesses to adapt their strategies. For instance, examining click-through rates and user engagement can provide insights into what works and what doesn’t.

Frequently Asked Questions

What is the role of SEO in AI recommendations?

SEO remains crucial for businesses aiming for AI recommendations. It ensures your content is optimized for search algorithms, making it more likely to be suggested by AI systems. Effective SEO strategies can enhance visibility across various AI platforms.

How can I measure the success of my AI recommendations?

Success can be measured using metrics such as click-through rates, conversion rates, and customer engagement levels. Monitoring these metrics will help you understand the effectiveness of your AI recommendation strategies and adjust them as needed.

What types of content are favored by AI systems?

AI systems typically favor content that is high-quality, relevant, and engaging. This includes articles, videos, and interactive elements that provide value to users. Consistent updates and fresh content can also improve your chances of being recommended.

Can social media influence AI recommendations?

Yes, social media can significantly influence AI recommendations. Content that gains traction on social platforms is often viewed as popular and relevant, which can lead to higher visibility in AI search results and recommendations.

What are the best practices for optimizing for AI search?

Best practices include focusing on keyword optimization, creating valuable content, and ensuring your website is mobile-friendly. Additionally, incorporating multimedia elements and structured data can enhance your chances of being recommended by AI systems.

How often should I update my content for AI relevance?

Regular updates are essential for maintaining AI relevance. Aim to refresh your content at least every 3-6 months. This ensures that your information remains current and appealing to both users and AI systems, improving your chances of being recommended.

What common pitfalls should I avoid for AI recommendations?

Common pitfalls include neglecting mobile optimization, failing to update content regularly, and using outdated SEO practices. Avoiding these mistakes can enhance your visibility and effectiveness in gaining AI recommendations.

Conclusion

In summary, optimizing for AI search involves understanding the importance of GEO and AEO, anticipating future trends in AI recommendations, and avoiding common pitfalls that can limit visibility. These elements are crucial for effectively enhancing your business's presence in AI-driven platforms.

By implementing these strategies, businesses can achieve improved visibility, increased customer engagement, and higher conversion rates. This proactive approach ensures your brand stays relevant in the rapidly evolving digital landscape.

Take the next step towards optimizing your business for AI recommendations. Start by assessing your current strategies and identifying areas for improvement to thrive in the AI search environment.

Lobito Isaias

Technology and SEO expert with over 7 years of experience, certified in digital marketing, visual marketing, and business marketing. Manages 15+ recognized websites and directories across multiple niches and has worked with brands including Lobito Isaías, Noticias de Primera, Mosan Multiverso, Monetiza Todito, and more.

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